What does a Language Lead actually do?
What does a Language Lead actually do? Not translation. Ownership of a product's voice, glossary and consistency across every release
Read the article →Blog
Notes from the « fr-FR » side
Field notes on localization, UX writing and linguistic QA — for teams taking their SaaS into the French market.
The groundwork nobody talks about: understanding internationalization
Internationalization (i18n) is the engineering groundwork that lets your product be adapted to any language or region, before a single word is translated. Here's what it means, why it matters, and what it actually involves.
Read the article →The SaaS Localization Playbook: From One Language to Many
Why and how to localize your SaaS into multiple languages: the strategy, the technical setup (i18n, ICU, pipelines), the common traps, and how to do it right. A practical, no-fluff guide for product teams.
Read the article →French localization for SaaS: What actually makes or breaks it
A practical, no-fluff guide to localizing your SaaS into French: the plural traps, the tu/vous decision, text expansion, ICU strings and legal copy that separate a translated product from a native one.
Read the article →Localization and GDPR: Translating your product isn't the same as making it compliant
Translating your UI into French doesn't make your consent flows, privacy notices and legal copy GDPR-compliant. Here's where localization and data protection meet, and where teams get caught out.
Read the article →SEO is not dead
AI assistants haven't killed search — they've raised the bar. The data behind why SEO fundamentals matter more than ever when you localize for the French market.
Read the article →What Is SaaS Localization? (And why I stopped calling it "Translation" years ago)
Behind every intuitive SaaS product are thousands of tiny linguistic decisions users will (hopefully) never notice.
Read the article →