Your game website and Steam page, in French — done right.
You built the game. Don't let a rough, machine-translated store page — or an English-only site — cost you wishlists in one of Steam's biggest European audiences.
French players can tell — before they even wishlist
France is a large, vocal Steam market. A clumsy, auto-translated store page doesn't just read badly — it quietly kills wishlist conversions before your game even launches. Indie studios often skip French or run it through machine translation to save time. It's a false economy: your store page is your single most important conversion asset.
Le Donjon Sans Fin
Descendez dans le donjon, tuez les monstres et devenez plus fort. Beaucoup de niveaux et objets à trouver !
- Généré procéduralement
- Permadeath hardcore
- Plus de 100 objets
Toggle the tabs — same game, two very different first impressions for a French player.
French runs longer — and breaks your buttons
English to French text expands by 15–25% on average. A button or capsule label that fits in English overflows in French. Pick a UI string and watch what happens when the layout wasn't built for it.
The button box is the same width. In French, the label spills out — unless someone plans for it.
Everything that sells your game in French
A Steam launch is far more than the store description. Tick what applies to your project — and see how much of the player-facing journey is worth localizing.
Your game's own website, in French too
Your Steam page brings players in — but your own site is where you build the audience you actually own: wishlists, newsletter sign-ups, press, community. If it only speaks English, you're leaving French players (and French media) at the door. Here's what I localize on a game's marketing site.
Landing & hero
Your headline, tagline and pitch — adapted to land with French players, not translated word-for-word.
Trailer & media
Subtitles and captions for your trailers and gameplay videos, timed and readable.
Wishlist & pre-order CTAs
The buttons and copy that turn a visitor into a wishlist — where French text expansion has to be handled with care.
Press kit & presskit page
Fact sheets, descriptions and boilerplate that French gaming media can actually pick up and quote.
Devlog & news
Development blogs and update posts that keep your French community engaged between releases.
Community & newsletter
Discord landing, sign-up flows and emails — in the voice French players actually connect with.
Whether you built your site on a custom stack, a game-site template or a page builder, I work with the content the way it ships — and I keep the French consistent with your Steam page, so your game sounds like one voice everywhere.
Where I add value — and where I don't
Good localization respects the chain of quality. I'm upfront about when I'm the right fit for your project.
They're the right people for your marketing too. They defined how your world, characters and mechanics speak in French — and your store page should speak exactly the same language. I'm not here to replace them: I'm glad to step back, or to support them where it helps.
That's exactly where I come in — and here's what many indie studios miss: your game doesn't have to be fully localized for a French store page to be worth it. Your page can clearly show the game is in English (with French subtitles, if you have them) while still reaching French players in their own language. A French store page is often the first step into the market — an honest, low-risk way to test French demand and start building an audience.
Bringing your game to French players?
Tell me about your project and your launch window. You'll get a clear scope and a fair quote — indie-friendly, no agency layers.
Get in touch