What does a Language Lead actually do?
What does a Language Lead actually do? Not translation. Ownership of a product's voice, glossary and consistency across every release
Read the article →en-US → fr-FR
Helping your product feel at home in French.
Localization, UX writing and linguistic QA for SaaS, tech and games
Why it matters
France is one of the largest SaaS markets in Europe, and one of the least forgiving of machine-flavored copy. A French user can tell within one screen whether your product was localized or merely translated.
Localization is not a string-replacement job. It is a series of expert linguistic decisions: tone, terminology, plurals, placeholders, CTAs, legal nuance. That is the work I do.
Selected work
A few things I've localized into French
Gaming · hardware
Steam Deck
Valve's handheld gaming PC, bringing the French-speaking experience to a device built for players everywhere.
- Interface
- Documentation
- Store & landing pages
Gaming · multiplayer
Deadlock
Valve's multiplayer title, localizing player-facing content for the French community.
- Narrative content
- Interface
- Marketing materials
- Store pages
Gaming · multiplayer
Dota 2
Valve's competitive MOBA, localizing player-facing content for the French community.
- Interface
- Marketing supports
- Store pages
Gaming · multiplayer
Counter-Strike 2
Valve's competitive shooter, localizing player-facing content for the French community.
- In-game content
- Interface
- Marketing materials
- Store pages
Gaming · multiplayer
Team Fortress 2
Valve's team-based shooter, bringing player-facing content to French players.
- In-game content
- Interface
- Store & landing pages
Gaming · platform
Steamworks & developer content
Documentation and developer-facing materials for the Steam ecosystem, made clear and accurate in French.
- Steamworks documentation
- Developer guides
SaaS · HR
Remote
Global HR & payroll platform, helping the product feel native for French-speaking teams.
- Product UI
- Help content
- Blog articles
- SEO Localization
Tech · hardware
Mio
Cycling GPS & dashcams, localizing product content for French users on the road.
- Technical specifications
- Marketing materials
Tech · Mobile
Mobile UI testing
Testing the UI and reporting localization and technical issues.
- Android UI
- Dev environment
Work shown at the level my agreements allow, product names and support types, without confidential detail.
From the blog
Latest articles
The groundwork nobody talks about: understanding internationalization
Internationalization (i18n) is the engineering groundwork that lets your product be adapted to any language or region, before a single word is translated. Here's what it means, why it matters, and what it actually involves.
Read the article →The SaaS Localization Playbook: From One Language to Many
Why and how to localize your SaaS into multiple languages: the strategy, the technical setup (i18n, ICU, pipelines), the common traps, and how to do it right. A practical, no-fluff guide for product teams.
Read the article → Free checklist
Is your product ready for French localization?
A 20-point readiness audit for SaaS, tech & gaming teams — the checklist I run through before taking on a French localization project. Spot the gaps before you translate a single string.
Download the checklist → PDF · 5 pages · no sign-up
Sectors
SaaS Tech & Cloud IoT Retail Gaming
Ready to go « en français » ?
Tell me about your product, your timeline and your string count. You'll get a clear scope and a quote — no agency layers, no middlemen.
Get in touch